KitchenAid are known for their luxury free-standing food mixers (I have one in pink) - what I didn't realise is that the brand actually offers everything from kettles and toasters to fridges, ovens and dishwashers! I was able to see some of their products in action recently when I was invited to a cooking demonstration with chef Michael Moore.
The event was held at the KitchenAid showroom in London's Wigmore Street - a mecca of stand mixers with a beautiful display of them in different colours across one wall, as well as a showcase of other products and a full kitchen layout downstairs.
Upstairs there is a long counter where chefs can cook and demonstrate on one side while guests sip their drinks and watch on the other. I was late to the event (thanks to someone on the tube ahead of mine having a medical emergency meaning the train I was on was stuck in a tunnel) so I missed seeing Michael marinade some prawns but I watched him cook them on a skillet and they tasted delicious. The black rice was something I've never come across before and it tasted delicious.
Sipping Tattinger champagne out of the most beautiful 'open up' flutes from Chef & Sommelier adding to a fun evening.
After the demo finished I got to meet Michael and have a chat with him - he's an effervescent, larger-than-life character who is well regarded in the industry and gives the impression of loving life and getting great enjoyment from what he does.
Michael Moore started out at the Savoy then moved to the prestigious Georges V hotel in Paris and has worked all over the world, in countries including Germany (at the Four Seasons in Hamburg, at the time the top-rated hotel in Europe), Italy, the Maldives, USA and Barbados, where his mother is from. He also spent three years at the Dorchester in the UK and later opened his own restaurant in Marylebone, London, which is now closed.
Michael's newest project is going to be The London Cookhouse - at the moment the details are shrouded in secrecy but Michael has announced this will be "a centre for gastronomic experience under one roof that will combine and complement each other providing interest and hands-on experience to all, despite their culinary knowledge and experience." I can't wait to go there!
|The KitchenAid showroom|